Popular Retailers with Marketplaces for Third-Party Sellers

In today’s competitive market, finding innovative ways to boost sales and enhance brand visibility is key for any business. One effective strategy is tapping into the numerous online retail platforms that welcome third-party sellers. This blog post aims to provide you with a list of popular e-commerce websites where you can showcase and sell your products. From major players to niche marketplaces, we’ll explore the diverse opportunities available for sellers.

Getting Started

Before diving into the list, it’s important to understand that each platform has its unique policies and fees. A thorough reading of the terms and conditions is essential. Also, obtaining approval often requires having a legitimate business. This involves registration with the Secretary of State, an Employer Identification Number (EIN), a business license (from your county’s Business Licensing & Revenue Division), a state Sales & Use tax permit, business insurance, a dedicated business bank account, and relevant industry-specific licenses or permits. Product identifiers (EAN/UPC/GTIN) are typically required, although certain exceptions apply, such as for hand-made, non-branded, or customized products.

Persistence Pays Off

In the event of initial rejection, don’t be discouraged. Many platforms allow you to reapply after six months. The marketplaces will evaluate several aspects of your business, such as the compatibility of your products with their offerings, alignment with your target audience, and annual revenue. Additionally, they look for a strong online presence, including a well-designed website, active social media accounts, appealing product images, and professional packaging.

Strategic Choices

When selecting the right marketplace for your products, it’s important to be strategic. Consider your target market and where they prefer to shop. For instance, if you specialize in pet supplies, platforms like Chewy may offer better visibility than others. Similarly, bath products may find success on Bed Bath & Beyond and Target. Luxury items or unique watches may thrive on Nordstrom or Urban Outfitters. Understanding your target audience’s shopping preferences can help you tailor your strategy and maximize your customer base and revenue potential.

Expanding your distribution channels through third-party seller platforms is a strategic move for any business looking to thrive in the competitive world of online retail. By understanding the unique requirements of each platform and strategically selecting those aligned with your brand and target market, you can unlock new avenues for growth. Now, armed with this knowledge, it’s time to explore the list below and take your business to new heights. Happy selling!

List of Marketplaces:

Etsy: https://www.etsy.com/sell?ref=ftr

Makers Place By Michael’s: https://www.michaels.com/makerplace/sell

eBay: https://www.ebay.com/sl/sell

Walmart.com USA: https://marketplace.walmart.com

Walmart.com Canada: https://www.walmart.ca/en/marketplace

Target Plus: https://app.smartsheet.com/b/form/c5c301aef0894b86a0ba85e22e158942

WayFair: https://partners.wayfair.com/d/ph-acquisition-inbound-ui/application_form

Bed Bath and Beyond: https://www.bedbathandbeyond.com/partner

Mathis Home: https://www.mathishome.com/marketplace/marketplace.html

Urban Outfitters: https://www.urbanoutfitters.com/mrkt-seller-form

Sears: https://marketplace.sears.com