Real Business Advice from Chloe Clark

Blog

  • Stop Trying to Convince People to Want Your Product

    If you are new to entrepreneurship, a common challenge you will face is identifying your target audience. You may think you know who your customers are, but entering the marketplace can quickly reveal that your assumptions were wrong. In my experience as a business mentor, it is not uncommon for business owners to seek guidance…

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  • The Problem with Buyer Personas No One Talks About

    I disagree with many of the methods used by marketing specialists, business coaches, and business programs teaching entrepreneurs to describe a target audience by creating a buyer persona. In theory, the process sounds good, but from my experience mentoring small business owners, many struggle to connect with the people depicted in their buyer personas. What…

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  • The Entrepreneurship Lie

    One of the most damaging myths being pushed today is the idea that entrepreneurship is easy. According to social media, YouTube videos, advertisements, business coaches, and even some organizations that promote entrepreneurship, starting a business is as simple as creating a website, opening social media accounts, and waiting for customers to arrive. The message is…

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  • Don’t Fall for the Rebranding Lie

    Low Sales, No Sales, or New Ideas Are Not Reasons for a Rebrand The creative side of business is one of the most exciting parts of entrepreneurship—second only to making money. Designing logos, selecting colors, writing website copy, planning photo shoots, and building brand elements can be incredibly rewarding. In fact, that excitement can become…

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  • Are You Building a Real Business or Chasing a Fantasy?

    This blog post is for aspiring entrepreneurs who have tried several times to start a business with little to no success. It is also for those who have given up on entrepreneurship altogether. Before you decide to take another leap into the marketplace, there is something important you need to understand. Over the years, I…

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  • Stop Overthinking Your Website: WordPress vs. Website Builders

    Should you build a WordPress website or use a website template builder? At some point, you’ve probably asked yourself this question. I know that because it is one of the most common questions I receive from entrepreneurs who are just getting started. Fortunately, I’m in a unique position to answer it. Many years ago, before…

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  • AI Is a Tool, Not a Shortcut: A Reality Check for Entrepreneurs

    I’m writing this as a warning to business owners who are persuaded by grifters, opportunistic investors, aggressive marketers, consultants, and others who see AI as an easy way to profit from people who don’t fully understand what it can and cannot do. Let me start by saying, I use AI tools daily, and like them,…

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  • No Sales? You’re Solving the Wrong Problem

    If there’s one thing I want you to understand before anything else, it’s this: your business exists to solve a problem. Not to follow a trend. Not to go viral. Not just to “make money.” At its core, every successful business is built on the ability to identify a real need and provide a meaningful…

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  • Building Multiple Businesses at Once Leads to Failure

    A common mistake I see new entrepreneurs make is attempting to build multiple businesses at once. At first glance, having many ideas seems like a gift. Creativity is a strength. Vision is a strength. Innovation is a strength. But without direction, prioritization, and discipline, those strengths quickly become liabilities. The real issue is not having…

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  • My 2026 Business Book Reading List for Entrepreneurs

    As an entrepreneur and mentor, I’m always looking for ways to continue learning and growing. Reading has been one of the most valuable tools in my journey, especially when it comes to understanding business strategy, marketing, leadership, and personal development. I created this 2026 Business Book Reading List to share some of the books that…

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