Real Business Advice from Chloe Clark

Blog

  • Are You Building a Real Business or Chasing a Fantasy?

    This blog post is for aspiring entrepreneurs who have tried several times to start a business with little to no success. It is also for those who have given up on entrepreneurship altogether. Before you decide to take another leap into the marketplace, there is something important you need to understand. Over the years, I…

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  • Stop Overthinking Your Website: WordPress vs. Website Builders

    Should you build a WordPress website or use a website template builder? At some point, you’ve probably asked yourself this question. I know that because it is one of the most common questions I receive from entrepreneurs who are just getting started. Fortunately, I’m in a unique position to answer it. Many years ago, before…

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  • AI Is a Tool, Not a Shortcut: A Reality Check for Entrepreneurs

    I’m writing this as a warning to business owners who are persuaded by grifters, opportunistic investors, aggressive marketers, consultants, and others who see AI as an easy way to profit from people who don’t fully understand what it can and cannot do. Let me start by saying, I use AI tools daily, and like them,…

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  • No Sales? You’re Solving the Wrong Problem

    If there’s one thing I want you to understand before anything else, it’s this: your business exists to solve a problem. Not to follow a trend. Not to go viral. Not just to “make money.” At its core, every successful business is built on the ability to identify a real need and provide a meaningful…

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  • Building Multiple Businesses at Once Leads to Failure

    A common mistake I see new entrepreneurs make is attempting to build multiple businesses at once. At first glance, having many ideas seems like a gift. Creativity is a strength. Vision is a strength. Innovation is a strength. But without direction, prioritization, and discipline, those strengths quickly become liabilities. The real issue is not having…

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  • My 2026 Business Book Reading List for Entrepreneurs

    As an entrepreneur and mentor, I’m always looking for ways to continue learning and growing. Reading has been one of the most valuable tools in my journey, especially when it comes to understanding business strategy, marketing, leadership, and personal development. I created this 2026 Business Book Reading List to share some of the books that…

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  • How to Secure Press Features and Media Mentions

    While professional PR firms can be effective, their fees, often ranging from several thousand to tens of thousands of dollars per month, can be unaffordable for small businesses and new entrepreneurs. Fortunately, DIY PR is a viable alternative. I have personally used these PR platforms and, through consistent pitching and engagement, have secured numerous press…

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  • How to Get Your First 10 Paying Clients

    Getting your first 10 paying customers can feel overwhelming. For most entrepreneurs, especially those starting their first business, it is one of the hardest milestones to reach. Despite what you may see online, it rarely happens overnight. Social media, YouTube, and business influencers often make client acquisition sound effortless. In reality, landing your first customers…

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  • What YouTubers Aren’t Telling You About Entrepreneurship

    There is a foundational principle, rooted in both the Bible and the observable natural world, that applies to business, whether or not one holds religious beliefs: the principle of seed time and harvest. This principle governs how growth works. Nothing produces results instantly, and nothing meaningful matures without first going through a process. Entrepreneurship is…

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  • Why Candle Brands Struggle With Wholesale (and How to Fix It)

    Many product-based business owners unintentionally limit their growth because they are pricing their products for online retail only. When wholesale, private label, and white-label opportunities aren’t considered from the beginning, entire revenue streams are left on the table. This happens most often when business owners focus on maximizing margin per item and, in some cases,…

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