Real Business Advice from Chloe Clark

Blog

  • Holiday Sales Strategy: How to Boost Revenue

    The holiday season can be a major revenue boost for many businesses, especially after months of slow sales and low visibility. It is also the time when companies spend lots on advertising, trying to get in front of as many buyers as possible. Many small business owners feel pressured to pour every last dollar into…

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  • What Planting Seeds in Your Business Truly Means

    It was gardening that first taught me how business really works. Over the years of planting from seed and tending to edible plants, I’ve seen countless parallels between growing food and building a business. Both require patience, consistency, and faith in the process. In this post, I want to share a fresh perspective on running…

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  • The Two Keys to Business Growth

    When you’re running a business, it’s easy to get caught up in the day-to-day tasks and forget to step back and look at the bigger picture. But if you want to grow sustainably, two areas should always be at the top of your priority list: operations and advertising/marketing. These two pillars work hand in hand;…

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  • Why Being ‘Busy’ Won’t Get You Clients or Sales

    One of the biggest reasons many entrepreneurs struggle to make progress is that they stay busy rather than being truly productive. Being busy may feel like you’re accomplishing something, but often it’s just a distraction from the work that actually moves your business forward. Here are some common signs that you’re staying busy instead of…

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  • Stop Wasting Money on Swag—Do This Instead

    What exactly is swag? According to iPromo, it’s company-branded merchandise given away as a form of advertising—think pens, tote bags, t-shirts, notebooks, and other freebies with a company logo. But here’s the truth: most people don’t actually care about your logo on a pen or t-shirt. Customers care about one thing—a quality product or service…

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  • The Real Reason Social Media Isn’t Growing Your Business

    If you’ve been told that Facebook, Instagram, or TikTok are the best places to sell your products or services, you’re not alone. It’s a popular narrative—after all, millions of people use those platforms daily. However, if you’re investing time and money in social media ads and posting, yet still not seeing tangible results, you’re not…

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  • Low-Cost Product Testing Strategies

    So, you’ve developed a new product or service and want to see if people will buy it, but you don’t have the funds for a big launch. Don’t worry. Product testing doesn’t have to be expensive or complicated. Here are a few budget-friendly ways to gather feedback and validate your idea before investing a significant…

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  • Stop Selling to Everyone: Why Niche Targeting Works

    If you’re new to business ownership, one of the biggest challenges you’ll face is identifying your target audience. Many entrepreneurs make the mistake of trying to appeal to everyone, assuming that casting a wide net will result in more sales. But in reality, this strategy often backfires. When you market to everyone, you effectively market…

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  • How to Build Visibility and Credibility in a Bad Economy

    In times of economic uncertainty, business owners are often forced to do more than maintain the status quo—they must innovate. If you’re navigating today’s unpredictable landscape, now is the time to think strategically about how to position your business for long-term success. Whether you’re looking to retain current customers, attract new leads, or strengthen your…

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  • Set the Right Price: Worksheet & Checklist

    Determining the right price for your services can feel like a daunting task. Many entrepreneurs struggle with knowing how to value their work, what to charge clients, and how to ensure their business remains profitable. Charging too little can leave you underpaid and stressed, while charging too much without a clear strategy can make it…

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