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When mentoring business owners, one of the first questions I ask is, “How do you plan to market your product or service to your target audience?” The most common response?, social media ads—Facebook, Instagram, TikTok, Pinterest, LinkedIn. It seems like the obvious answer, right? Wrong! We’ve been conditioned to believe social media is the best
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If you’ve been consistently posting on social media, providing value to your followers, and still not seeing an increase in clients, this blog post is for you. By now, it should be clear that personal branding content, dance challenges, or sending DMs about your offers and social media collaborations aren’t effective strategies for attracting high-quality
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When starting a business, it is tempting to collect as much data as possible. You might think that researching 30-plus companies will give you a well-rounded understanding of your industry. In reality, this approach often leads to information overload and analysis paralysis. The key is to focus on relevant market research that aligns with your
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If the 2020 pandemic taught us anything, it’s that relying on a single revenue stream is a risky business strategy. Even long-established companies that thrived under normal conditions found themselves struggling when circumstances changed unexpectedly. In this post, I’m sharing why it’s important to diversify your revenue sources and how you can build a more
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If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good
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Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate
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What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do
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Real Business Advice from Chloe Clark 