Blog

  • Over the years, I’ve read several books that have not only guided me through personal and professional struggles but have completely shifted the way I view success and happiness. For the longest time, I thought success was tied to hitting six figures, being a “boss chick,” flaunting red bottoms, or draping yourself in luxury logos.

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  • When faced with challenges in your business or personal life, it’s important to ask yourself: Are you studying the problem, or are you researching the solution? The difference between these two mindsets can significantly impact your ability to overcome obstacles and achieve your goals. What Does It Mean to Study the Problem? Studying the problem

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  • When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a

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  • If you’re a business owner seeking clear, straightforward information on trademarks and the USPTO, this book is a must-read. Highly recommended, it offers practical advice on whether and when to file a trademark with the USPTO, along with step-by-step instructions for registering a mark. Written in plain English with clear examples, it demystifies the process.

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  • Are you looking to create engaging video content that captures viewers’ attention and keeps them coming back for more? Here are some fantastic examples of video themes that consistently resonate with audiences: How-To Videos People love learning new skills and tackling projects on their own. How-to videos provide step-by-step instructions on topics, from cooking and

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  • Creating a weekly to-do list for your business can significantly boost your productivity and keep you organized. Whether you’re a solo entrepreneur or part of a larger team, having a clear plan for the week can help you stay focused and ensure that the most important tasks don’t fall through the cracks. Here’s how to

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  • Building a successful business is no small feat, and it’s easy to fall into habits that may seem harmless but can significantly impede your growth and revenue. Here are some common bad habits that might be keeping your business from reaching its full potential: Avoiding these bad habits can set your business on the right

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  • Think of your business as a living organism. While your business plan serves as the brain, your sales and marketing plan acts as the hands and feet, constantly driving your company toward your customers and revenue goals. Yet, many business owners underestimate its value, thinking they can improvise as they go along or follow the

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  • In the world of entrepreneurship, it’s easy to fall into the trap of thinking, “If I just had this,” or “Once I get that, I’ll be successful.” We often fixate on the future, yearning for things we don’t have and desiring circumstances beyond our control. One of the most valuable lessons I’ve learned as an

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  • Launching a new business venture requires more than just a great idea—it necessitates thorough research and planning. In this post, we will dive into the necessary steps of researching your business ideas and industry to determine if you have a viable business. We will explore various channels and strategies to help you gain knowledge about

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