Real Business Advice from Chloe Clark

Blog

  • The Top Business Skill to Learn in 2025

    If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…

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  • How to Become a Thought Leader in Your Industry

    Becoming a thought leader does not mean spending hours on social media or LinkedIn. While these platforms can be great for entertainment and engagement, they are not the most effective way to establish yourself as an authority in your industry. Social media can generate attention and even land you a few opportunities, but the fame…

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  • What to Do When Sales Are Slow

    Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate…

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  • Creating a Unique Selling Proposition to Stand Out

    What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…

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  • 7 Books That Will Transform How You See Life and Business

    Over the years, I’ve read several books that have not only guided me through personal and professional struggles but have completely shifted the way I view success and happiness. For the longest time, I thought success was tied to hitting six figures, being a “boss chick,” flaunting red bottoms, or draping yourself in luxury logos.…

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  • Are You Studying the Problem or Researching the Solution?

    When faced with challenges in your business or personal life, it’s important to ask yourself: Are you studying the problem, or are you researching the solution? The difference between these two mindsets can significantly impact your ability to overcome obstacles and achieve your goals. What Does It Mean to Study the Problem? Studying the problem…

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  • The Three Types of Customers You Should Target

    When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…

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  • 20 Frequently Asked Trademark Questions

    If you’re a business owner seeking clear, straightforward information on trademarks and the USPTO, this book is a must-read. Highly recommended, it offers practical advice on whether and when to file a trademark with the USPTO, along with step-by-step instructions for registering a mark. Written in plain English with clear examples, it demystifies the process.…

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  • Top Video Content Ideas People Can’t Get Enough Of

    Are you looking to create engaging video content that captures viewers’ attention and keeps them coming back for more? Here are some fantastic examples of video themes that consistently resonate with audiences: How-To Videos People love learning new skills and tackling projects on their own. How-to videos provide step-by-step instructions on topics, from cooking and…

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  • How to Create a Weekly To-Do List for Your Business

    Creating a weekly to-do list for your business can significantly boost your productivity and keep you organized. Whether you’re a solo entrepreneur or part of a larger team, having a clear plan for the week can help you stay focused and ensure that the most important tasks don’t fall through the cracks. Here’s how to…

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