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Do you feel stuck? Are sales nonexistent? Have you tried everything, and nothing seems to work? If so, this blog post is for you. The advice I am going to give you is simple. If you apply this information to your marketing plan, you will make money. First, stop running ads on Google, social media,…
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It’s not through social media platforms. You probably didn’t want to hear that, but you need to know; regardless of all the social media stats people are pelting you with, those platforms will bring you a lot of looky-loos, people who look but don’t buy. The advice seems old-school, but it will work for your…
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Obtaining a business loan isn’t as easy as the YouTubers claim it to be. You should know if your credit is in bad shape, you will not get a business loan. Yep, that’s right. The bank takes into consideration your (personal) credit and spending habits. The YouTubers often will leave that pertinent information out. Plus,…
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If you find yourself in a crowded or saturated market, you should create ways to make your products or services stand out. It isn’t enough to focus on branding; developing a logo, brand voice, tone, mission and vision statement, brand elements for social media, color pallet, etc. You might be surprised, but those things aren’t…
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Diving into the world of wholesale can be a game-changer for your business, providing a steady revenue stream and a perfect balance, no matter the season. While your website can handle wholesale transactions independently, there’s something about online marketplaces that brings in a massive audience and keeps the wheels turning. Let’s explore the ins and…
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A business plan is a must-have for a business. But many business owners refuse to write one. Half feel they don’t need one and think it’s a waste of time; for others, it’s overwhelming to plan your business so far in advance. I have a simple and effective business planning tool, a one-page PDF with…
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What is swag? According to iPromo, it is company-branded merchandise given away as a form of advertising. No one wants to wear your logo. No one cares about having your logo on their pen or random stuff. What customers care about is a quality product and good customer service. They want a product or service…
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If you are new to owning a business, the most common problem you will face is not knowing who your target audience is. Many business owners try to appeal to a large audience by generalizing their products or services. Their strategy is to appeal to a larger audience to increase sales, but this isn’t a…
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I’m an avid reader. I read for entertainment as well as for educational purposes. My personal preference is business books that teach a different perspective than what’s considered societal norms. I love books that challenge the “system”! Books that make you question everything taught to you about business and life. And leave you feeling like…
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Real Business Advice from Chloe Clark 