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If you find yourself in a crowded or saturated market, you should create ways to make your products or services stand out. It isn’t enough to focus on branding; developing a logo, brand voice, tone, mission and vision statement, brand elements for social media, color pallet, etc. You might be surprised, but those things aren’t…
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Diving into the world of wholesale can be a game-changer for your business, providing a steady revenue stream and a perfect balance, no matter the season. While your website can handle wholesale transactions independently, there’s something about online marketplaces that brings in a massive audience and keeps the wheels turning. Let’s explore the ins and…
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A business plan is a must-have for a business. But many business owners refuse to write one. Half feel they don’t need one and think it’s a waste of time; for others, it’s overwhelming to plan your business so far in advance. I have a simple and effective business planning tool, a one-page PDF with…
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What is swag? According to iPromo, it is company-branded merchandise given away as a form of advertising. No one wants to wear your logo. No one cares about having your logo on their pen or random stuff. What customers care about is a quality product and good customer service. They want a product or service…
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If you are new to owning a business, the most common problem you will face is not knowing who your target audience is. Many business owners try to appeal to a large audience by generalizing their products or services. Their strategy is to appeal to a larger audience to increase sales, but this isn’t a…
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I’m an avid reader. I read for entertainment as well as for educational purposes. My personal preference is business books that teach a different perspective than what’s considered societal norms. I love books that challenge the “system”! Books that make you question everything taught to you about business and life. And leave you feeling like…
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If your budget is tight but you need to gauge your product or service’s success, consider these wallet-friendly testing strategies. Are you seeking ways to evaluate your product’s feasibility without hefty expenses? Here are some budget-conscious methods to test its viability. Family and FriendsThe most obvious way is to test the product or services with…
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Real Business Advice from Chloe Clark 