Real Business Advice from Chloe Clark

Blog

  • Brand Awareness: Repetition in Print and Digital Media

    Contrary to the lingering misconception that print media is an expensive luxury reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more affordable, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various…

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  • Finding Required Business Permits and Licenses

    Undertaking the exciting journey of starting a business is a thrilling attempt, but it comes with its own set of challenges. As a new entrepreneur, navigating business requires a thorough understanding of the resources available to you, especially when knowing your industry’s standard practices and necessary permits or licenses. In this beginner’s guide, we’ll explore…

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  • Popular Retailers with Marketplaces for Third-Party Sellers

    In today’s competitive market, finding innovative ways to boost sales and enhance brand visibility is key for any business. One effective strategy is tapping into the numerous online retail platforms that welcome third-party sellers. This blog post aims to provide you with a list of popular e-commerce websites where you can showcase and sell your…

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  • Practical Uses of AI Writing Tools for Creative Service Businesses

    AI has surged in popularity over the past few years, captivating the attention of most business owners. However, I believe it often captures interest for the wrong reasons. Many individuals perceive AI as a savior for their businesses and the world at large, yet it cannot fulfill such lofty expectations. While the promise of financial…

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  • Key Growth Strategies for Handmade Businesses

    As a handmade business owner, the quest to increase revenue and enhance brand recognition is often at the forefront of your mind. You’re not alone—many entrepreneurs wrestle with these challenges daily. In this blog post, we’ll explore how you can tackle both issues head-on and pave the way for sustainable growth in your handmade business.…

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  • Attracting Paying Clients: 4 Strategies for Artists & Muralists

    For artists, especially muralists, establishing a consistent flow of paying clients can be a daunting task. Unlike traditional service-based businesses, avenues for promoting artistic services are limited, and the client pool may seem sparse. Referrals, often a primary source of business for many professionals, can be hard to come by due to the unique nature…

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  • Community-Driven Lead Generation

    For service-based businesses, securing quality leads and maintaining a consistent flow presents a unique challenge. Unlike product-based businesses, which often have multiple avenues for sales, such as marketplaces and vendor events, service providers struggle to find effective platforms beyond their websites and paid advertisements on Google and social media. In a world where competition can…

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  • Common Mistakes Business Owners Regret

    As a seasoned business mentor for over six years, I’ve had the privilege of assisting more than eight hundred entrepreneurs at various stages of their business journeys. Through this experience, I’ve identified common mistakes and regrets among those I’ve worked with. In this blog post, I’ll share real-life lessons and solutions to help you steer…

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  • Build Brand Awareness with Print & Digital Media

    Contrary to the lingering misconception that print media is expensive and reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more cost-effective, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various media…

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  • Small Business DIY PR Tactics

    As a business mentor, I often advise against the hefty expense of hiring a PR firm for new businesses. These firms can demand substantial monthly retainers, ranging from a few thousand to tens of thousands of dollars—a steep price for budding small businesses. But the inability to afford a PR firm shouldn’t hinder your PR…

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