Real Business Advice from Chloe Clark

Blog

  • Key Growth Strategies for Handmade Businesses

    As a handmade business owner, the quest to increase revenue and enhance brand recognition is often at the forefront of your mind. You’re not alone—many entrepreneurs wrestle with these challenges daily. In this blog post, we’ll explore how you can tackle both issues head-on and pave the way for sustainable growth in your handmade business.

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  • Attracting Paying Clients: 4 Strategies for Artists & Muralists

    For artists, especially muralists, establishing a consistent flow of paying clients can be a daunting task. Unlike traditional service-based businesses, avenues for promoting artistic services are limited, and the client pool may seem sparse. Referrals, often a primary source of business for many professionals, can be hard to come by due to the unique nature

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  • Community-Driven Lead Generation

    For service-based businesses, securing quality leads and maintaining a consistent flow presents a unique challenge. Unlike product-based businesses, which often have multiple avenues for sales, such as marketplaces and vendor events, service providers struggle to find effective platforms beyond their websites and paid advertisements on Google and social media. In a world where competition can

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  • Common Mistakes Business Owners Regret

    As a seasoned business mentor for over six years, I’ve had the privilege of assisting more than eight hundred entrepreneurs at various stages of their business journeys. Through this experience, I’ve identified common mistakes and regrets among those I’ve worked with. In this blog post, I’ll share real-life lessons and solutions to help you steer

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  • Build Brand Awareness with Print & Digital Media

    Contrary to the lingering misconception that print media is expensive and reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more cost-effective, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various media

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  • Small Business DIY PR Tactics

    As a business mentor, I often advise against the hefty expense of hiring a PR firm for new businesses. These firms can demand substantial monthly retainers, ranging from a few thousand to tens of thousands of dollars—a steep price for budding small businesses. But the inability to afford a PR firm shouldn’t hinder your PR

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  • The Importance of a Web Presence

    In today’s digital age, establishing a web presence is non-negotiable for any business. It goes beyond having a mere online presence; it’s about creating a digital home that serves as a centralized hub for your products, services, or company information. Contrary to popular belief, social media profiles alone don’t cut it. Relying solely on these

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  • Marketplaces & Directories for Business Growth

    Unveiling the Power of Marketplaces and Directories: Your Gateway to a Wider Audience In the vast and bustling landscape of online commerce, there exists a treasure trove waiting to be tapped into: marketplaces and directories. These digital avenues, often overlooked by many business owners, harbor enormous potential and serve as catalysts for reaching a broad

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  • Selling In-Person Products Online

    While traditional advice encourages online sales, certain products excel through in-person selling. This blog post delves into reasons some products face challenges online and provides solutions to enhance online sales through website and platform optimization. 1. Hands-On Product Experience: Certain products demand a hands-on approach—whether it’s the aroma of a fragrance, the feel of a

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  • Conquering Fear to Start Your Business

    Embarking on the entrepreneurial path is a dream for many, yet the phantom of fear often holds individuals back from realizing their business aspirations. In this blog post, we’ll delve into the ways fear can hinder your entrepreneurial journey and provide actionable insights to overcome these barriers. It’s time to confront fear head-on and take

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