Blog

  • With the new year comes fresh ideas and strategies to help you outperform last year. Whether you are already running a business or considering leaping into entrepreneurship, it is vital to research your industry and seek out reliable educational resources. And I do not mean spending hours watching YouTube videos or following social media content

    Read more

  • I get this question often: How do I find the right business mentor? My answer usually starts the same way—that depends. Do you want a good mentor, or do you want someone who tells you what you want to hear? Of course, most people say they want a good mentor. In reality, many want validation.

    Read more

  • AI is everywhere. From tech giants to news media, YouTubers, and social media gurus, it’s hard to escape the trends and big promises. While much of what we see is hype or fear-mongering, there are many practical ways AI can help entrepreneurs market and grow their businesses. Let’s talk strategy and competition. Do you know

    Read more

  • The holiday season can be a major revenue boost for many businesses, especially after months of slow sales and low visibility. It is also the time when companies spend lots on advertising, trying to get in front of as many buyers as possible. Many small business owners feel pressured to pour every last dollar into

    Read more

  • It was gardening that first taught me how business really works. Over the years of planting from seed and tending to edible plants, I’ve seen countless parallels between growing food and building a business. Both require patience, consistency, and faith in the process. In this post, I want to share a fresh perspective on running

    Read more

  • When you’re running a business, it’s easy to get caught up in the day-to-day tasks and forget to step back and look at the bigger picture. But if you want to grow sustainably, two areas should always be at the top of your priority list: operations and advertising/marketing. These two pillars work hand in hand;

    Read more

  • One of the biggest reasons many entrepreneurs struggle to make progress is that they stay busy rather than being truly productive. Being busy may feel like you’re accomplishing something, but often it’s just a distraction from the work that actually moves your business forward. Here are some common signs that you’re staying busy instead of

    Read more

  • What exactly is swag? According to iPromo, it’s company-branded merchandise given away as a form of advertising—think pens, tote bags, t-shirts, notebooks, and other freebies with a company logo. But here’s the truth: most people don’t actually care about your logo on a pen or t-shirt. Customers care about one thing—a quality product or service

    Read more

  • If you’ve been told that Facebook, Instagram, or TikTok are the best places to sell your products or services, you’re not alone. It’s a popular narrative—after all, millions of people use those platforms daily. However, if you’re investing time and money in social media ads and posting, yet still not seeing tangible results, you’re not

    Read more

  • So, you’ve developed a new product or service and want to see if people will buy it, but you don’t have the funds for a big launch. Don’t worry. Product testing doesn’t have to be expensive or complicated. Here are a few budget-friendly ways to gather feedback and validate your idea before investing a significant

    Read more