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  • If your budget is tight but you need to gauge your product or service’s success, consider these wallet-friendly testing strategies. Are you seeking ways to evaluate your product’s feasibility without hefty expenses? Here are some budget-conscious methods to test its viability. Family and FriendsThe most obvious way is to test the product or services with…

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  • I ask small business owners how they plan to advertise or market their products/services to their target market. The number one answer is social media ads (Facebook, Instagram, or TikTok). It’s a no-brainer, right? Wrong! We are programmed to believe social media is the only and best way to reach our customers. Why? Because the…

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