Category: Building a Business
-
The Entrepreneurship Lie
One of the most damaging myths being pushed today is the idea that entrepreneurship is easy. According to social media, YouTube videos, advertisements, business coaches, and even some organizations that promote entrepreneurship, starting a business is as simple as creating a website, opening social media accounts, and waiting for customers to arrive. The message is…
-
Stop Overthinking Your Website: WordPress vs. Website Builders
Should you build a WordPress website or use a website template builder? At some point, you’ve probably asked yourself this question. I know that because it is one of the most common questions I receive from entrepreneurs who are just getting started. Fortunately, I’m in a unique position to answer it. Many years ago, before…
-
AI Is a Tool, Not a Shortcut: A Reality Check for Entrepreneurs
I’m writing this as a warning to business owners who are persuaded by grifters, opportunistic investors, aggressive marketers, consultants, and others who see AI as an easy way to profit from people who don’t fully understand what it can and cannot do. Let me start by saying, I use AI tools daily, and like them,…
-
No Sales? You’re Solving the Wrong Problem
If there’s one thing I want you to understand before anything else, it’s this: your business exists to solve a problem. Not to follow a trend. Not to go viral. Not just to “make money.” At its core, every successful business is built on the ability to identify a real need and provide a meaningful…
-
Building Multiple Businesses at Once Leads to Failure
A common mistake I see new entrepreneurs make is attempting to build multiple businesses at once. At first glance, having many ideas seems like a gift. Creativity is a strength. Vision is a strength. Innovation is a strength. But without direction, prioritization, and discipline, those strengths quickly become liabilities. The real issue is not having…
-
How to Secure Press Features and Media Mentions
While professional PR firms can be effective, their fees, often ranging from several thousand to tens of thousands of dollars per month, can be unaffordable for small businesses and new entrepreneurs. Fortunately, DIY PR is a viable alternative. I have personally used these PR platforms and, through consistent pitching and engagement, have secured numerous press…
-
How to Get Your First 10 Paying Clients
Getting your first 10 paying customers can feel overwhelming. For most entrepreneurs, especially those starting their first business, it is one of the hardest milestones to reach. Despite what you may see online, it rarely happens overnight. Social media, YouTube, and business influencers often make client acquisition sound effortless. In reality, landing your first customers…
Real Business Advice from Chloe Clark 