Category: Business Advice
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The Entrepreneurship Lie
One of the most damaging myths being pushed today is the idea that entrepreneurship is easy. According to social media, YouTube videos, advertisements, business coaches, and even some organizations that promote entrepreneurship, starting a business is as simple as creating a website, opening social media accounts, and waiting for customers to arrive. The message is…
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Stop Overthinking Your Website: WordPress vs. Website Builders
Should you build a WordPress website or use a website template builder? At some point, you’ve probably asked yourself this question. I know that because it is one of the most common questions I receive from entrepreneurs who are just getting started. Fortunately, I’m in a unique position to answer it. Many years ago, before…
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AI Is a Tool, Not a Shortcut: A Reality Check for Entrepreneurs
I’m writing this as a warning to business owners who are persuaded by grifters, opportunistic investors, aggressive marketers, consultants, and others who see AI as an easy way to profit from people who don’t fully understand what it can and cannot do. Let me start by saying, I use AI tools daily, and like them,…
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How to Get Your First 10 Paying Clients
Getting your first 10 paying customers can feel overwhelming. For most entrepreneurs, especially those starting their first business, it is one of the hardest milestones to reach. Despite what you may see online, it rarely happens overnight. Social media, YouTube, and business influencers often make client acquisition sound effortless. In reality, landing your first customers…
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Why Candle Brands Struggle With Wholesale (and How to Fix It)
Many product-based business owners unintentionally limit their growth because they are pricing their products for online retail only. When wholesale, private label, and white-label opportunities aren’t considered from the beginning, entire revenue streams are left on the table. This happens most often when business owners focus on maximizing margin per item and, in some cases,…