Category: Building a Business

Building a Business, Business Advice, Business Tips, Marketing Strategy, Sales, Starting a Business

November 21, 2023

Avoid Investing in Branded Swag for Your Business

What is swag? According to iPromo, it is company-branded merchandise given away as a form of advertising. No one wants to wear your logo. No one cares about having your logo on their pen or random stuff. What customers care about is a quality product and good customer service. They want a product or service…
Building a Business, Entrepreneurship, Mindset, Sales, Starting a Business, Work Life Balance

November 20, 2023

Best 5 Business Books of 2023

I’m an avid reader. I read for entertainment as well as for educational purposes. My personal preference is business books that teach a different perspective than what’s considered societal norms. I love books that challenge the “system”! Books that make you question everything taught to you about business and life. And leave you feeling like…
Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneurship, Mindset, Starting a Business

November 19, 2023

Connect and Thrive: How to Find Your Tribe

I ask small business owners how they plan to advertise or market their products/services to their target market. The number one answer is social media ads (Facebook, Instagram, or TikTok). It’s a no-brainer, right? Wrong! We are programmed to believe social media is the only and best way to reach our customers. Why? Because the…

Category: Building a Business

Avoid Investing in Branded Swag for Your Business

Best 5 Business Books of 2023

Connect and Thrive: How to Find Your Tribe