Category: Building a Business
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The Top Business Skill to Learn in 2025
If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…
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What to Do When Sales Are Slow
Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate…
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The Three Types of Customers You Should Target
When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
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How to Create a Weekly To-Do List for Your Business
Creating a weekly to-do list for your business can significantly boost your productivity and keep you organized. Whether you’re a solo entrepreneur or part of a larger team, having a clear plan for the week can help you stay focused and ensure that the most important tasks don’t fall through the cracks. Here’s how to…
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10 Business-Killing Habits You Need to Break
Building a successful business is no small feat, and it’s easy to fall into habits that may seem harmless but can significantly impede your growth and revenue. Here are some common bad habits that might be keeping your business from reaching its full potential: Avoiding these bad habits can set your business on the right…
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Why Every Business Needs a Sales & Marketing Plan
Think of your business as a living organism. While your business plan serves as the brain, your sales and marketing plan acts as the hands and feet, constantly driving your company toward your customers and revenue goals. Yet, many business owners underestimate its value, thinking they can improvise as they go along or follow the…