Category: Business Advice
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Avoid Investing in Branded Swag for Your Business
What is swag? According to iPromo, it is company-branded merchandise given away as a form of advertising. No one wants to wear your logo. No one cares about having your logo on their pen or random stuff. What customers care about is a quality product and good customer service. They want a product or service…
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Selecting a Profitable Niche for Your Product Business
If you are new to owning a business, the most common problem you will face is not knowing who your target audience is. Many business owners try to appeal to a large audience by generalizing their products or services. Their strategy is to appeal to a larger audience to increase sales, but this isn’t a…
Real Business Advice from Chloe Clark 