Category: Business Strategy

Building a Business, Business Strategy, Marketing, Marketing Strategy, Starting a Business

February 12, 2024

Small Business DIY PR Tactics

As a business mentor, I often advise against the hefty expense of hiring a PR firm for new businesses. These firms can demand substantial monthly retainers, ranging from a few thousand to tens of thousands of dollars—a steep price for budding small businesses. But the inability to afford a PR firm shouldn’t hinder your PR…
Building a Business, Business Advice, Business Strategy, Entrepreneurship, Marketing Strategy, Sales, Starting a Business

February 2, 2024

Marketplaces & Directories for Business Growth

Unveiling the Power of Marketplaces and Directories: Your Gateway to a Wider Audience In the vast and bustling landscape of online commerce, there exists a treasure trove waiting to be tapped into: marketplaces and directories. These digital avenues, often overlooked by many business owners, harbor enormous potential and serve as catalysts for reaching a broad…
Business Strategy, Business Tips, Digital Marketing, E-commerce, Sales, Social Media Marketing

February 1, 2024

Selling In-Person Products Online

While traditional advice encourages online sales, certain products excel through in-person selling. This blog post delves into reasons some products face challenges online and provides solutions to enhance online sales through website and platform optimization. 1. Hands-On Product Experience: Certain products demand a hands-on approach—whether it’s the aroma of a fragrance, the feel of a…
Business Strategy, E-commerce, Marketing Strategy, Products, Sales, Starting a Business

January 21, 2024

Boosting Sales by Simplifying Your Product Line

When it comes to amplifying sales, it’s natural to think more is better. However, in the realm of product and service offerings, the key to unlocking greater revenue might surprise you: simplicity. Let’s debunk the myth that expanding your array of offerings is always the path to increased revenue and discover why less can indeed…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Entrepreneurship, Mindset, Starting a Business, Work Life Balance

January 15, 2024

Five Business Books with Actionable Steps

Discover five impactful business books that go beyond inspiration, offering actionable steps for your next moves. These books steer clear of lifestyle boasts and rags-to-riches tales, focusing instead on equipping readers with essential skills and knowledge to effect real change in their lives. Prepare to be inspired and gain practical insights on what works, what…
Building a Business, Business Strategy, Business Tips, Digital Marketing, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

January 5, 2024

Building Brand Awareness

When the topic of brand awareness comes up, many of us instinctively think about social media marketing or running flashy ad campaigns across various platforms. However, what if I were to tell you that social media is not necessarily the ultimate sales converter? In fact, it often drives traffic to your website but may result…
Business Advice, Business Mentoring, Business Strategy, Entrepreneur, Entrepreneurship, Starting a Business, Work Life Balance

December 30, 2023

Avoid Friends and Family for Business Advice

While it’s natural to seek guidance and support from loved ones, especially when embarking on a business venture, relying solely on advice from friends and family can have detrimental consequences for your business. In this blog post, we’ll delve into the four compelling reasons why taking business advice from close circles can potentially lead to…
Business Mentoring, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Starting a Business

December 28, 2023

Avoid seeking advice from YouTube and social media

Conducting thorough research within your industry and understanding your target audience is essential when launching a business venture. Prioritizing this task should top your to-do list. Before delving into effective research methods, it’s important to clarify what doesn’t qualify as proper research. Seeking input from friends, family, or coworkers, or relying on their opinions, doesn’t…
Building a Business, Business Mentoring, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

December 23, 2023

Guide to Crafting Company Partnership Proposals

Are you looking to take your business to the next level and reach a broader audience? Collaborating with other businesses through mutually beneficial partnerships might be the key to your success. However, before diving into the process, it’s essential to ensure you’ve maximized engagement with your current audience. In this blog post, we won’t delve…
Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales

December 22, 2023

Strategies for Business Growth in a Recession

Starting a new business amid economic uncertainty can be a daunting task. With whispers of an impending recession echoing through the streets, it’s easy to brush off these rumors initially, especially when they’ve been circulating for years. However, as time goes on, it becomes increasingly evident that a shift is taking place in consumer behavior.…