Real Business Advice from Chloe Clark

Category: Business Strategy

Building a Business, Business Strategy, Entrepreneurship, Marketing Strategy, Services, Starting a Business

April 8, 2024

Brand Awareness: Repetition in Print and Digital Media

Contrary to the lingering misconception that print media is an expensive luxury reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more affordable, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various…
Business Strategy, Business Tips, E-commerce, Products, Sales

March 24, 2024

Popular Retailers with Marketplaces for Third-Party Sellers

In today’s competitive market, finding innovative ways to boost sales and enhance brand visibility is key for any business. One effective strategy is tapping into the numerous online retail platforms that welcome third-party sellers. This blog post aims to provide you with a list of popular e-commerce websites where you can showcase and sell your…
Building a Business, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Services

March 11, 2024

Practical Uses of AI Writing Tools for Creative Service Businesses

AI has surged in popularity over the past few years, captivating the attention of most business owners. However, I believe it often captures interest for the wrong reasons. Many individuals perceive AI as a savior for their businesses and the world at large, yet it cannot fulfill such lofty expectations. While the promise of financial…
Business Advice, Business Strategy, E-commerce, Entrepreneurship, Marketing Strategy, Sales, Starting a Business

March 10, 2024

Key Growth Strategies for Handmade Businesses

As a handmade business owner, the quest to increase revenue and enhance brand recognition is often at the forefront of your mind. You’re not alone—many entrepreneurs wrestle with these challenges daily. In this blog post, we’ll explore how you can tackle both issues head-on and pave the way for sustainable growth in your handmade business.…
Building a Business, Business Mentoring, Business Strategy, Entrepreneur, Entrepreneurship, Sales, Starting a Business

March 9, 2024

Attracting Paying Clients: 4 Strategies for Artists & Muralists

For artists, especially muralists, establishing a consistent flow of paying clients can be a daunting task. Unlike traditional service-based businesses, avenues for promoting artistic services are limited, and the client pool may seem sparse. Referrals, often a primary source of business for many professionals, can be hard to come by due to the unique nature…
Building a Business, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Sales, Services, Starting a Business

March 1, 2024

Community-Driven Lead Generation

For service-based businesses, securing quality leads and maintaining a consistent flow presents a unique challenge. Unlike product-based businesses, which often have multiple avenues for sales, such as marketplaces and vendor events, service providers struggle to find effective platforms beyond their websites and paid advertisements on Google and social media. In a world where competition can…
Building a Business, Business Strategy, Digital Marketing, Marketing, Marketing Strategy, Social Media Marketing, Starting a Business

February 20, 2024

Build Brand Awareness with Print & Digital Media

Contrary to the lingering misconception that print media is expensive and reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more cost-effective, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various media…
Building a Business, Business Strategy, Marketing, Marketing Strategy, Starting a Business

February 12, 2024

Small Business DIY PR Tactics

As a business mentor, I often advise against the hefty expense of hiring a PR firm for new businesses. These firms can demand substantial monthly retainers, ranging from a few thousand to tens of thousands of dollars—a steep price for budding small businesses. But the inability to afford a PR firm shouldn’t hinder your PR…
Building a Business, Business Advice, Business Strategy, Entrepreneurship, Marketing Strategy, Sales, Starting a Business

February 2, 2024

Marketplaces & Directories for Business Growth

Unveiling the Power of Marketplaces and Directories: Your Gateway to a Wider Audience In the vast and bustling landscape of online commerce, there exists a treasure trove waiting to be tapped into: marketplaces and directories. These digital avenues, often overlooked by many business owners, harbor enormous potential and serve as catalysts for reaching a broad…
Business Strategy, Business Tips, Digital Marketing, E-commerce, Sales, Social Media Marketing

February 1, 2024

Selling In-Person Products Online

While traditional advice encourages online sales, certain products excel through in-person selling. This blog post delves into reasons some products face challenges online and provides solutions to enhance online sales through website and platform optimization. 1. Hands-On Product Experience: Certain products demand a hands-on approach—whether it’s the aroma of a fragrance, the feel of a…