Real Business Advice from Chloe Clark

Category: Business Strategy

Building a Business, Business Mentoring, Business Strategy, Entrepreneur, Entrepreneurship, Sales, Starting a Business

March 9, 2024

Attracting Paying Clients: 4 Strategies for Artists & Muralists

For artists, especially muralists, establishing a consistent flow of paying clients can be a daunting task. Unlike traditional service-based businesses, avenues for promoting artistic services are limited, and the client pool may seem sparse. Referrals, often a primary source of business for many professionals, can be hard to come by due to the unique nature…
Building a Business, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Sales, Services, Starting a Business

March 1, 2024

Community-Driven Lead Generation

For service-based businesses, securing quality leads and maintaining a consistent flow presents a unique challenge. Unlike product-based businesses, which often have multiple avenues for sales, such as marketplaces and vendor events, service providers struggle to find effective platforms beyond their websites and paid advertisements on Google and social media. In a world where competition can…
Building a Business, Business Strategy, Digital Marketing, Marketing, Marketing Strategy, Social Media Marketing, Starting a Business

February 20, 2024

Build Brand Awareness with Print & Digital Media

Contrary to the lingering misconception that print media is expensive and reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more cost-effective, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various media…
Building a Business, Business Strategy, Marketing, Marketing Strategy, Starting a Business

February 12, 2024

Small Business DIY PR Tactics

As a business mentor, I often advise against the hefty expense of hiring a PR firm for new businesses. These firms can demand substantial monthly retainers, ranging from a few thousand to tens of thousands of dollars—a steep price for budding small businesses. But the inability to afford a PR firm shouldn’t hinder your PR…
Building a Business, Business Advice, Business Strategy, Entrepreneurship, Marketing Strategy, Sales, Starting a Business

February 2, 2024

Marketplaces & Directories for Business Growth

Unveiling the Power of Marketplaces and Directories: Your Gateway to a Wider Audience In the vast and bustling landscape of online commerce, there exists a treasure trove waiting to be tapped into: marketplaces and directories. These digital avenues, often overlooked by many business owners, harbor enormous potential and serve as catalysts for reaching a broad…
Business Strategy, Business Tips, Digital Marketing, E-commerce, Sales, Social Media Marketing

February 1, 2024

Selling In-Person Products Online

While traditional advice encourages online sales, certain products excel through in-person selling. This blog post delves into reasons some products face challenges online and provides solutions to enhance online sales through website and platform optimization. 1. Hands-On Product Experience: Certain products demand a hands-on approach—whether it’s the aroma of a fragrance, the feel of a…
Business Strategy, E-commerce, Marketing Strategy, Products, Sales, Starting a Business

January 21, 2024

Boosting Sales by Simplifying Your Product Line

When it comes to amplifying sales, it’s natural to think more is better. However, in the realm of product and service offerings, the key to unlocking greater revenue might surprise you: simplicity. Let’s debunk the myth that expanding your array of offerings is always the path to increased revenue and discover why less can indeed…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Entrepreneurship, Mindset, Starting a Business, Work Life Balance

January 15, 2024

Five Business Books with Actionable Steps

Discover five impactful business books that go beyond inspiration, offering actionable steps for your next moves. These books steer clear of lifestyle boasts and rags-to-riches tales, focusing instead on equipping readers with essential skills and knowledge to effect real change in their lives. Prepare to be inspired and gain practical insights on what works, what…
Building a Business, Business Strategy, Business Tips, Digital Marketing, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

January 5, 2024

Building Brand Awareness

When the topic of brand awareness comes up, many of us instinctively think about social media marketing or running flashy ad campaigns across various platforms. However, what if I were to tell you that social media is not necessarily the ultimate sales converter? In fact, it often drives traffic to your website but may result…
Business Advice, Business Mentoring, Business Strategy, Entrepreneur, Entrepreneurship, Starting a Business, Work Life Balance

December 30, 2023

Avoid Friends and Family for Business Advice

While it’s natural to seek guidance and support from loved ones, especially when embarking on a business venture, relying solely on advice from friends and family can have detrimental consequences for your business. In this blog post, we’ll delve into the four compelling reasons why taking business advice from close circles can potentially lead to…