Category: Entrepreneurship
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Creating Multiple Revenue Streams for Your Business
If the 2020 pandemic taught us anything, it’s that relying on a single revenue stream is a risky business strategy. Even long-established companies that thrived under normal conditions found themselves struggling when circumstances changed unexpectedly. In this post, I’m sharing why it’s important to diversify your revenue sources and how you can build a more…
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The Top Business Skill to Learn in 2025
If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…
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What to Do When Sales Are Slow
Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate…
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Creating a Unique Selling Proposition to Stand Out
What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
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Are You Studying the Problem or Researching the Solution?
When faced with challenges in your business or personal life, it’s important to ask yourself: Are you studying the problem, or are you researching the solution? The difference between these two mindsets can significantly impact your ability to overcome obstacles and achieve your goals. What Does It Mean to Study the Problem? Studying the problem…
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The Three Types of Customers You Should Target
When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
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20 Frequently Asked Trademark Questions
If you’re a business owner seeking clear, straightforward information on trademarks and the USPTO, this book is a must-read. Highly recommended, it offers practical advice on whether and when to file a trademark with the USPTO, along with step-by-step instructions for registering a mark. Written in plain English with clear examples, it demystifies the process.…
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How to Create a Weekly To-Do List for Your Business
Creating a weekly to-do list for your business can significantly boost your productivity and keep you organized. Whether you’re a solo entrepreneur or part of a larger team, having a clear plan for the week can help you stay focused and ensure that the most important tasks don’t fall through the cracks. Here’s how to…
Real Business Advice from Chloe Clark 