Real Business Advice from Chloe Clark

Category: Marketing

Building a Business, Business Tips, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales, Social Media Marketing, Work Life Balance

October 2, 2024

7 Books That Will Transform How You See Life and Business

Over the years, I’ve read several books that have not only guided me through personal and professional struggles but have completely shifted the way I view success and happiness. For the longest time, I thought success was tied to hitting six figures, being a “boss chick,” flaunting red bottoms, or draping yourself in luxury logos.…
Building a Business, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

August 23, 2024

The Three Types of Customers You Should Target

When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
Building a Business, Business Advice, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales

July 1, 2024

Why Every Business Needs a Sales & Marketing Plan

Think of your business as a living organism. While your business plan serves as the brain, your sales and marketing plan acts as the hands and feet, constantly driving your company toward your customers and revenue goals. Yet, many business owners underestimate its value, thinking they can improvise as they go along or follow the…
Building a Business, Business Advice, Business Tips, Entrepreneurship, Marketing, Mindset, Starting a Business, Work Life Balance

June 1, 2024

Stop Getting Business Advice from YouTube and Social Media

Conducting thorough research within your industry and understanding your target audience is essential when launching a business venture. Prioritizing this task should top your to-do list. Before delving into effective research methods, it’s important to clarify what doesn’t qualify as proper research. Seeking input from friends, family, or coworkers, or relying on their opinions, doesn’t…
Building a Business, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Sales, Services, Starting a Business

March 1, 2024

Community-Driven Lead Generation

For service-based businesses, securing quality leads and maintaining a consistent flow presents a unique challenge. Unlike product-based businesses, which often have multiple avenues for sales, such as marketplaces and vendor events, service providers struggle to find effective platforms beyond their websites and paid advertisements on Google and social media. In a world where competition can…
Building a Business, Business Strategy, Digital Marketing, Marketing, Marketing Strategy, Social Media Marketing, Starting a Business

February 20, 2024

Build Brand Awareness with Print & Digital Media

Contrary to the lingering misconception that print media is expensive and reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more cost-effective, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various media…
Building a Business, Business Strategy, Marketing, Marketing Strategy, Starting a Business

February 12, 2024

Small Business DIY PR Tactics

As a business mentor, I often advise against the hefty expense of hiring a PR firm for new businesses. These firms can demand substantial monthly retainers, ranging from a few thousand to tens of thousands of dollars—a steep price for budding small businesses. But the inability to afford a PR firm shouldn’t hinder your PR…
Business Tips, Digital Marketing, E-commerce, Marketing, Sales, Social Media Marketing, Starting a Business

February 5, 2024

The Importance of a Web Presence

In today’s digital age, establishing a web presence is non-negotiable for any business. It goes beyond having a mere online presence; it’s about creating a digital home that serves as a centralized hub for your products, services, or company information. Contrary to popular belief, social media profiles alone don’t cut it. Relying solely on these…
Building a Business, Business Strategy, Business Tips, Digital Marketing, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

January 5, 2024

Building Brand Awareness

When the topic of brand awareness comes up, many of us instinctively think about social media marketing or running flashy ad campaigns across various platforms. However, what if I were to tell you that social media is not necessarily the ultimate sales converter? In fact, it often drives traffic to your website but may result…
Building a Business, Business Mentoring, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

December 23, 2023

Guide to Crafting Company Partnership Proposals

Are you looking to take your business to the next level and reach a broader audience? Collaborating with other businesses through mutually beneficial partnerships might be the key to your success. However, before diving into the process, it’s essential to ensure you’ve maximized engagement with your current audience. In this blog post, we won’t delve…