Real Business Advice from Chloe Clark

Category: Sales

Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Product Development, Products, Sales, Services, Starting a Business

February 16, 2025

Market Research: How to Avoid Information Overload

When starting a business, it is tempting to collect as much data as possible. You might think that researching 30-plus companies will give you a well-rounded understanding of your industry. In reality, this approach often leads to information overload and analysis paralysis. The key is to focus on relevant market research that aligns with your…
Building a Business, Business Strategy, E-commerce, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business

February 9, 2025

Creating Multiple Revenue Streams for Your Business

If the 2020 pandemic taught us anything, it’s that relying on a single revenue stream is a risky business strategy. Even long-established companies that thrived under normal conditions found themselves struggling when circumstances changed unexpectedly. In this post, I’m sharing why it’s important to diversify your revenue sources and how you can build a more…
Books, Building a Business, Business Tips, E-commerce, Entrepreneur, Marketing, Products, Sales

January 30, 2025

6 Must-Read Books for Every Product Seller

As an entrepreneur, I’ve owned both service-based and product-based businesses, and I can tell you firsthand—these two business models are entirely different. Neither is necessarily better than the other, but they require completely different approaches. If you’re thinking about starting a product-based business, there are some key things you should know. Many strategies that work…
Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

January 1, 2025

The Top Business Skill to Learn in 2025

If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

December 2, 2024

How to Become a Thought Leader in Your Industry

Becoming a thought leader does not mean spending hours on social media or LinkedIn. While these platforms can be great for entertainment and engagement, they are not the most effective way to establish yourself as an authority in your industry. Social media can generate attention and even land you a few opportunities, but the fame…
Building a Business, Business Tips, E-commerce, Entrepreneur, Entrepreneurship, Marketing, Sales, Work Life Balance

November 25, 2024

What to Do When Sales Are Slow

Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate…
Business Advice, Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

November 16, 2024

Creating a Unique Selling Proposition to Stand Out

What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
Building a Business, Business Tips, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales, Social Media Marketing, Work Life Balance

October 2, 2024

7 Books That Will Transform How You See Life and Business

Over the years, I’ve read several books that have not only guided me through personal and professional struggles but have completely shifted the way I view success and happiness. For the longest time, I thought success was tied to hitting six figures, being a “boss chick,” flaunting red bottoms, or draping yourself in luxury logos.…
Building a Business, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

August 23, 2024

The Three Types of Customers You Should Target

When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

July 6, 2024

10 Business-Killing Habits You Need to Break

Building a successful business is no small feat, and it’s easy to fall into habits that may seem harmless but can significantly impede your growth and revenue. Here are some common bad habits that might be keeping your business from reaching its full potential: Skimping on a Professional Website and EmailInvesting in a professional-looking website…