Category: Starting a Business
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Level Up Your Business: 10 Books to Read in 2026
With the new year comes fresh ideas and strategies to help you outperform last year. Whether you are already running a business or considering leaping into entrepreneurship, it is vital to research your industry and seek out reliable educational resources. And I do not mean spending hours watching YouTube videos or following social media content…
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Use These AI ChatGPT Prompts to Beat the Competition
AI is everywhere. From tech giants to news media, YouTubers, and social media gurus, it’s hard to escape the trends and big promises. While much of what we see is hype or fear-mongering, there are many practical ways AI can help entrepreneurs market and grow their businesses. Let’s talk strategy and competition. Do you know…
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The Two Keys to Business Growth
When you’re running a business, it’s easy to get caught up in the day-to-day tasks and forget to step back and look at the bigger picture. But if you want to grow sustainably, two areas should always be at the top of your priority list: operations and advertising/marketing. These two pillars work hand in hand;…
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Why Being ‘Busy’ Won’t Get You Clients or Sales
One of the biggest reasons many entrepreneurs struggle to make progress is that they stay busy rather than being truly productive. Being busy may feel like you’re accomplishing something, but often it’s just a distraction from the work that actually moves your business forward. Here are some common signs that you’re staying busy instead of…
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Low-Cost Product Testing Strategies
So, you’ve developed a new product or service and want to see if people will buy it, but you don’t have the funds for a big launch. Don’t worry. Product testing doesn’t have to be expensive or complicated. Here are a few budget-friendly ways to gather feedback and validate your idea before investing a significant…
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Stop Selling to Everyone: Why Niche Targeting Works
If you’re new to business ownership, one of the biggest challenges you’ll face is identifying your target audience. Many entrepreneurs make the mistake of trying to appeal to everyone, assuming that casting a wide net will result in more sales. But in reality, this strategy often backfires. When you market to everyone, you effectively market…
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Set the Right Price: Worksheet & Checklist
Determining the right price for your services can feel like a daunting task. Many entrepreneurs struggle with knowing how to value their work, what to charge clients, and how to ensure their business remains profitable. Charging too little can leave you underpaid and stressed, while charging too much without a clear strategy can make it…
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Checklist to Validate and Launch Your Business Idea
Starting a business can feel exciting and overwhelming all at once. You may have a brilliant idea, but how do you know if it’s worth pursuing? How do you ensure your concept has real potential in the market before investing time, money, and energy? This is where business idea validation becomes essential. Validating your business…