Category: Starting a Business

Building a Business, Business Strategy, Checklist, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business

July 14, 2025

Stop Selling to Everyone: Why Niche Targeting Works

If you’re new to business ownership, one of the biggest challenges you’ll face is identifying your target audience. Many entrepreneurs make the mistake of trying to appeal to everyone, assuming that casting a wide net will result in more sales. But in reality, this strategy often backfires. When you market to everyone, you effectively market…
Building a Business, Business Strategy, Checklist, Entrepreneur, Entrepreneurship, Mindset, Sales, Services, Starting a Business

June 15, 2025

Set the Right Price: Worksheet & Checklist

Determining the right price for your services can feel like a daunting task. Many entrepreneurs struggle with knowing how to value their work, what to charge clients, and how to ensure their business remains profitable. Charging too little can leave you underpaid and stressed, while charging too much without a clear strategy can make it…
Business Advice, Checklist, Entrepreneur, Entrepreneurship, Starting a Business

June 1, 2025

Checklist to Validate and Launch Your Business Idea

Starting a business can feel exciting and overwhelming all at once. You may have a brilliant idea, but how do you know if it’s worth pursuing? How do you ensure your concept has real potential in the market before investing time, money, and energy? This is where business idea validation becomes essential. Validating your business…
Books, Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

May 28, 2025

8 Books Every Small Business Owner Should Read

Stay Motivated, Learn Practical Skills, and Connect with Your Customers Whether you call yourself a solopreneur, entrepreneur, sole proprietor, self-employed, or an independent contractor—you’re likely working with a small team or running the entire operation yourself. That takes focus, motivation, and a whole lot of determination. One of the best ways to stay inspired and…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Starting a Business, Work Life Balance

April 21, 2025

Inconsistency Is Hurting Your Business—Here’s How to Fix It!

One of the top struggles new entrepreneurs face is remaining consistent in their business efforts. Many believe that if they had access to more funding, hired an assistant, found an accountability partner, signed up for more coaching, or grew their social media audience, they would be more successful. None of this is true. The reason…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Starting a Business

April 5, 2025

The Easy Way to Create a Marketing & Sales Plan

Writing a marketing and sales plan doesn’t have to be complicated. If you understand your target audience and know where to reach them, the process becomes much easier. If you’re struggling with this part of your business plan, I have a blog post to help you identify your target audience. Your Customers Are Out There—Here’s…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Mindset, Starting a Business

April 1, 2025

The Business Plan Shortcut: A Simple Tool to Get Started

A business plan is a must-have for any successful business. Yet, many business owners either avoid writing one or believe they don’t need it. Some think it’s a waste of time, while others find the idea of planning too far in advance overwhelming. The good news? Business planning doesn’t have to be complicated. I have…
Building a Business, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

March 22, 2025

Your Customers Are Out There—Here’s How to Find Them

When mentoring business owners, one of the first questions I ask is, “How do you plan to market your product or service to your target audience?” The most common response?, social media ads—Facebook, Instagram, TikTok, Pinterest, LinkedIn. It seems like the obvious answer, right? Wrong! We’ve been conditioned to believe social media is the best…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Services, Starting a Business

March 19, 2025

How to Grow Your Consulting Business in 2025

If you’ve been consistently posting on social media, providing value to your followers, and still not seeing an increase in clients, this blog post is for you. By now, it should be clear that personal branding content, dance challenges, or sending DMs about your offers and social media collaborations aren’t effective strategies for attracting high-quality…
Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Product Development, Products, Sales, Services, Starting a Business

February 16, 2025

Market Research: How to Avoid Information Overload

When starting a business, it is tempting to collect as much data as possible. You might think that researching 30-plus companies will give you a well-rounded understanding of your industry. In reality, this approach often leads to information overload and analysis paralysis. The key is to focus on relevant market research that aligns with your…