Category: Starting a Business

Building a Business, Business Advice, Business Strategy, Entrepreneur, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

December 2, 2024

How to Become a Thought Leader in Your Industry

Becoming a thought leader does not mean spending hours on social media or LinkedIn. While these platforms can be great for entertainment and engagement, they are not the most effective way to establish yourself as an authority in your industry. Social media can generate attention and even land you a few opportunities, but the fame…
Business Advice, Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

November 16, 2024

Creating a Unique Selling Proposition to Stand Out

What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
Business Advice, Entrepreneur, Entrepreneurship, Mindset, Starting a Business

September 4, 2024

Are You Studying the Problem or Researching the Solution?

When faced with challenges in your business or personal life, it’s important to ask yourself: Are you studying the problem, or are you researching the solution? The difference between these two mindsets can significantly impact your ability to overcome obstacles and achieve your goals. What Does It Mean to Study the Problem? Studying the problem…
Building a Business, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

August 23, 2024

The Three Types of Customers You Should Target

When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
Business Tips, Entrepreneurship, Starting a Business

August 4, 2024

20 Frequently Asked Trademark Questions

If you’re a business owner seeking clear, straightforward information on trademarks and the USPTO, this book is a must-read. Highly recommended, it offers practical advice on whether and when to file a trademark with the USPTO, along with step-by-step instructions for registering a mark. Written in plain English with clear examples, it demystifies the process.…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

July 6, 2024

10 Business-Killing Habits You Need to Break

Building a successful business is no small feat, and it’s easy to fall into habits that may seem harmless but can significantly impede your growth and revenue. Here are some common bad habits that might be keeping your business from reaching its full potential: Avoiding these bad habits can set your business on the right…
Building a Business, Entrepreneur, Entrepreneurship, Mindset, Starting a Business, Work Life Balance

June 7, 2024

How to Research and Plan for Your Business Success

Launching a new business venture requires more than just a great idea—it necessitates thorough research and planning. In this post, we will dive into the necessary steps of researching your business ideas and industry to determine if you have a viable business. We will explore various channels and strategies to help you gain knowledge about…
Building a Business, Business Advice, Business Tips, Entrepreneurship, Marketing, Mindset, Starting a Business, Work Life Balance

June 1, 2024

Stop Getting Business Advice from YouTube and Social Media

Conducting thorough research within your industry and understanding your target audience is essential when launching a business venture. Prioritizing this task should top your to-do list. Before delving into effective research methods, it’s important to clarify what doesn’t qualify as proper research. Seeking input from friends, family, or coworkers, or relying on their opinions, doesn’t…
Building a Business, Business Advice, Business Tips, Entrepreneurship, Mindset, Sales, Starting a Business

May 16, 2024

3 Networking Tips for New Entrepreneurs

Networking is a vital skill for any entrepreneur looking to grow their business. However, it’s not just about showing up at events and handing out business cards. To truly make valuable connections, you need to approach networking strategically. Here are three tips to help you network effectively and build meaningful relationships with potential clients and…
Building a Business, Business Advice, Business Mentoring, Business Strategy, Entrepreneurship, Marketing Strategy, Sales, Services, Starting a Business

May 14, 2024

Selling to Clients at Various Stages of Business Growth

Many service-based businesses encounter a diverse array of leads entering their lead generation pipeline and must master the art of guiding these leads through their sales funnel. It’s important to acknowledge that not everyone aligns on the same page, and that’s perfectly acceptable. However, a majority of leads can be categorized into the groups outlined…