Category: Starting a Business
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Creating Multiple Revenue Streams for Your Business
If the 2020 pandemic taught us anything, it’s that relying on a single revenue stream is a risky business strategy. Even long-established companies that thrived under normal conditions found themselves struggling when circumstances changed unexpectedly. In this post, I’m sharing why it’s important to diversify your revenue sources and how you can build a more…
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The Top Business Skill to Learn in 2025
If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…
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Creating a Unique Selling Proposition to Stand Out
What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
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Are You Studying the Problem or Researching the Solution?
When faced with challenges in your business or personal life, it’s important to ask yourself: Are you studying the problem, or are you researching the solution? The difference between these two mindsets can significantly impact your ability to overcome obstacles and achieve your goals. What Does It Mean to Study the Problem? Studying the problem…
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The Three Types of Customers You Should Target
When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
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20 Frequently Asked Trademark Questions
If you’re a business owner seeking clear, straightforward information on trademarks and the USPTO, this book is a must-read. Highly recommended, it offers practical advice on whether and when to file a trademark with the USPTO, along with step-by-step instructions for registering a mark. Written in plain English with clear examples, it demystifies the process.…
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10 Business-Killing Habits You Need to Break
Building a successful business is no small feat, and it’s easy to fall into habits that may seem harmless but can significantly impede your growth and revenue. Here are some common bad habits that might be keeping your business from reaching its full potential: Avoiding these bad habits can set your business on the right…
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How to Research and Plan for Your Business Success
Launching a new business venture requires more than just a great idea—it necessitates thorough research and planning. In this post, we will dive into the necessary steps of researching your business ideas and industry to determine if you have a viable business. We will explore various channels and strategies to help you gain knowledge about…
Real Business Advice from Chloe Clark 