Category: Business Strategy

Books, Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

May 28, 2025

8 Books Every Small Business Owner Should Read

Stay Motivated, Learn Practical Skills, and Connect with Your Customers Whether you call yourself a solopreneur, entrepreneur, sole proprietor, self-employed, or an independent contractor—you’re likely working with a small team or running the entire operation yourself. That takes focus, motivation, and a whole lot of determination. One of the best ways to stay inspired and…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Starting a Business, Work Life Balance

April 21, 2025

Inconsistency Is Hurting Your Business—Here’s How to Fix It!

One of the top struggles new entrepreneurs face is remaining consistent in their business efforts. Many believe that if they had access to more funding, hired an assistant, found an accountability partner, signed up for more coaching, or grew their social media audience, they would be more successful. None of this is true. The reason…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Starting a Business

April 5, 2025

The Easy Way to Create a Marketing & Sales Plan

Writing a marketing and sales plan doesn’t have to be complicated. If you understand your target audience and know where to reach them, the process becomes much easier. If you’re struggling with this part of your business plan, I have a blog post to help you identify your target audience. Your Customers Are Out There—Here’s…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Mindset, Starting a Business

April 1, 2025

The Business Plan Shortcut: A Simple Tool to Get Started

A business plan is a must-have for any successful business. Yet, many business owners either avoid writing one or believe they don’t need it. Some think it’s a waste of time, while others find the idea of planning too far in advance overwhelming. The good news? Business planning doesn’t have to be complicated. I have…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Services, Starting a Business

March 19, 2025

How to Grow Your Consulting Business in 2025

If you’ve been consistently posting on social media, providing value to your followers, and still not seeing an increase in clients, this blog post is for you. By now, it should be clear that personal branding content, dance challenges, or sending DMs about your offers and social media collaborations aren’t effective strategies for attracting high-quality…
Building a Business, Business Strategy, E-commerce, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business

February 9, 2025

Creating Multiple Revenue Streams for Your Business

If the 2020 pandemic taught us anything, it’s that relying on a single revenue stream is a risky business strategy. Even long-established companies that thrived under normal conditions found themselves struggling when circumstances changed unexpectedly. In this post, I’m sharing why it’s important to diversify your revenue sources and how you can build a more…
Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

January 1, 2025

The Top Business Skill to Learn in 2025

If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

December 2, 2024

How to Become a Thought Leader in Your Industry

Becoming a thought leader does not mean spending hours on social media or LinkedIn. While these platforms can be great for entertainment and engagement, they are not the most effective way to establish yourself as an authority in your industry. Social media can generate attention and even land you a few opportunities, but the fame…
Business Advice, Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

November 16, 2024

Creating a Unique Selling Proposition to Stand Out

What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
Business Strategy, Digital Marketing, Entrepreneur, Entrepreneurship, Social Media Marketing, Work Life Balance

August 1, 2024

Top Video Content Ideas People Can’t Get Enough Of

Are you looking to create engaging video content that captures viewers’ attention and keeps them coming back for more? Here are some fantastic examples of video themes that consistently resonate with audiences: How-To Videos People love learning new skills and tackling projects on their own. How-to videos provide step-by-step instructions on topics, from cooking and…