Category: Business Strategy

Building a Business, Business Advice, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales

July 1, 2024

Why Every Business Needs a Sales & Marketing Plan

Think of your business as a living organism. While your business plan serves as the brain, your sales and marketing plan acts as the hands and feet, constantly driving your company toward your customers and revenue goals. Yet, many business owners underestimate its value, thinking they can improvise as they go along or follow the…
Building a Business, Business Advice, Business Mentoring, Business Strategy, Entrepreneurship, Marketing Strategy, Sales, Services, Starting a Business

May 14, 2024

Selling to Clients at Various Stages of Business Growth

Many service-based businesses encounter a diverse array of leads entering their lead generation pipeline and must master the art of guiding these leads through their sales funnel. It’s important to acknowledge that not everyone aligns on the same page, and that’s perfectly acceptable. However, a majority of leads can be categorized into the groups outlined…
Building a Business, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Starting a Business, Work Life Balance

April 18, 2024

Must-Read Business Books for a Successful 2024

As the new year begins, many are jotting down their personal and business New Year’s resolutions. I’ve curated excellent books for your 2024 reading list, geared toward aiding in organization, planning, and setting achievable goals for your business. These books offer inspirational insights, challenging conventional business advice. After all, who wants to conform to every…
Building a Business, Business Strategy, Entrepreneurship, Marketing Strategy, Services, Starting a Business

April 8, 2024

Brand Awareness: Repetition in Print and Digital Media

Contrary to the lingering misconception that print media is an expensive luxury reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more affordable, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various…
Business Strategy, Business Tips, E-commerce, Products, Sales

March 24, 2024

Popular Retailers with Marketplaces for Third-Party Sellers

In today’s competitive market, finding innovative ways to boost sales and enhance brand visibility is key for any business. One effective strategy is tapping into the numerous online retail platforms that welcome third-party sellers. This blog post aims to provide you with a list of popular e-commerce websites where you can showcase and sell your…
Building a Business, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Services

March 11, 2024

Practical Uses of AI Writing Tools for Creative Service Businesses

AI has surged in popularity over the past few years, captivating the attention of most business owners. However, I believe it often captures interest for the wrong reasons. Many individuals perceive AI as a savior for their businesses and the world at large, yet it cannot fulfill such lofty expectations. While the promise of financial…
Business Advice, Business Strategy, E-commerce, Entrepreneurship, Marketing Strategy, Sales, Starting a Business

March 10, 2024

Key Growth Strategies for Handmade Businesses

As a handmade business owner, the quest to increase revenue and enhance brand recognition is often at the forefront of your mind. You’re not alone—many entrepreneurs wrestle with these challenges daily. In this blog post, we’ll explore how you can tackle both issues head-on and pave the way for sustainable growth in your handmade business.…
Building a Business, Business Mentoring, Business Strategy, Entrepreneur, Entrepreneurship, Sales, Starting a Business

March 9, 2024

Attracting Paying Clients: 4 Strategies for Artists & Muralists

For artists, especially muralists, establishing a consistent flow of paying clients can be a daunting task. Unlike traditional service-based businesses, avenues for promoting artistic services are limited, and the client pool may seem sparse. Referrals, often a primary source of business for many professionals, can be hard to come by due to the unique nature…
Building a Business, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Sales, Services, Starting a Business

March 1, 2024

Community-Driven Lead Generation

For service-based businesses, securing quality leads and maintaining a consistent flow presents a unique challenge. Unlike product-based businesses, which often have multiple avenues for sales, such as marketplaces and vendor events, service providers struggle to find effective platforms beyond their websites and paid advertisements on Google and social media. In a world where competition can…
Building a Business, Business Strategy, Digital Marketing, Marketing, Marketing Strategy, Social Media Marketing, Starting a Business

February 20, 2024

Build Brand Awareness with Print & Digital Media

Contrary to the lingering misconception that print media is expensive and reserved for established brands with hefty budgets, the current reality tells a different story. Traditional advertising channels like print, billboards, commercials, and signage have become notably more cost-effective, particularly as digital advertising expenses continue to rise. Thorough research into advertising costs across various media…