Category: Business Tips

Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Product Development, Products, Sales, Services, Starting a Business

February 16, 2025

Market Research: How to Avoid Information Overload

When starting a business, it is tempting to collect as much data as possible. You might think that researching 30-plus companies will give you a well-rounded understanding of your industry. In reality, this approach often leads to information overload and analysis paralysis. The key is to focus on relevant market research that aligns with your…
Books, Building a Business, Business Tips, E-commerce, Entrepreneur, Marketing, Products, Sales

January 30, 2025

6 Must-Read Books for Every Product Seller

As an entrepreneur, I’ve owned both service-based and product-based businesses, and I can tell you firsthand—these two business models are entirely different. Neither is necessarily better than the other, but they require completely different approaches. If you’re thinking about starting a product-based business, there are some key things you should know. Many strategies that work…
Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneur, Marketing Strategy, Mindset, Starting a Business, Work Life Balance

January 8, 2025

10 New Year’s Resolutions to Boost Revenue in 2025

Ready to make 2025 your most profitable year yet? Here’s your 10-step guide to working smarter, growing stronger, and increasing revenue without burnout or over-complicating your business: 1. Polish Your Image Start the year with a fresh look! Update your marketing materials, product photos, business profiles, and branding images. A clean, professional image speaks volumes…
Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

January 1, 2025

The Top Business Skill to Learn in 2025

If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…
Building a Business, Business Tips, E-commerce, Entrepreneur, Entrepreneurship, Marketing, Sales, Work Life Balance

November 25, 2024

What to Do When Sales Are Slow

Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate…
Business Advice, Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

November 16, 2024

Creating a Unique Selling Proposition to Stand Out

What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
Building a Business, Business Tips, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales, Social Media Marketing, Work Life Balance

October 2, 2024

7 Books That Will Transform How You See Life and Business

Over the years, I’ve read several books that have not only guided me through personal and professional struggles but have completely shifted the way I view success and happiness. For the longest time, I thought success was tied to hitting six figures, being a “boss chick,” flaunting red bottoms, or draping yourself in luxury logos.…
Building a Business, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

August 23, 2024

The Three Types of Customers You Should Target

When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
Business Tips, Entrepreneurship, Starting a Business

August 4, 2024

20 Frequently Asked Trademark Questions

If you’re a business owner seeking clear, straightforward information on trademarks and the USPTO, this book is a must-read. Highly recommended, it offers practical advice on whether and when to file a trademark with the USPTO, along with step-by-step instructions for registering a mark. Written in plain English with clear examples, it demystifies the process.…
Building a Business, Business Advice, Business Tips, Entrepreneurship, Marketing, Mindset, Starting a Business, Work Life Balance

June 1, 2024

Stop Getting Business Advice from YouTube and Social Media

Conducting thorough research within your industry and understanding your target audience is essential when launching a business venture. Prioritizing this task should top your to-do list. Before delving into effective research methods, it’s important to clarify what doesn’t qualify as proper research. Seeking input from friends, family, or coworkers, or relying on their opinions, doesn’t…