Category: Business Tips

Building a Business, Business Tips, Checklist, E-commerce, Entrepreneurship, Mindset, Product Development, Starting a Business

July 20, 2025

Low-Cost Product Testing Strategies

So, you’ve developed a new product or service and want to see if people will buy it, but you don’t have the funds for a big launch. Don’t worry. Product testing doesn’t have to be expensive or complicated. Here are a few budget-friendly ways to gather feedback and validate your idea before investing a significant…
Building a Business, Business Strategy, Business Tips, Checklist, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Products, Sales, Services

July 5, 2025

How to Build Visibility and Credibility in a Bad Economy

In times of economic uncertainty, business owners are often forced to do more than maintain the status quo—they must innovate. If you’re navigating today’s unpredictable landscape, now is the time to think strategically about how to position your business for long-term success. Whether you’re looking to retain current customers, attract new leads, or strengthen your…
Books, Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

May 28, 2025

8 Books Every Small Business Owner Should Read

Stay Motivated, Learn Practical Skills, and Connect with Your Customers Whether you call yourself a solopreneur, entrepreneur, sole proprietor, self-employed, or an independent contractor—you’re likely working with a small team or running the entire operation yourself. That takes focus, motivation, and a whole lot of determination. One of the best ways to stay inspired and…
Building a Business, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

March 22, 2025

Your Customers Are Out There—Here’s How to Find Them

When mentoring business owners, one of the first questions I ask is, “How do you plan to market your product or service to your target audience?” The most common response?, social media ads—Facebook, Instagram, TikTok, Pinterest, LinkedIn. It seems like the obvious answer, right? Wrong! We’ve been conditioned to believe social media is the best…
Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Product Development, Products, Sales, Services, Starting a Business

February 16, 2025

Market Research: How to Avoid Information Overload

When starting a business, it is tempting to collect as much data as possible. You might think that researching 30-plus companies will give you a well-rounded understanding of your industry. In reality, this approach often leads to information overload and analysis paralysis. The key is to focus on relevant market research that aligns with your…
Books, Building a Business, Business Tips, E-commerce, Entrepreneur, Marketing, Products, Sales

January 30, 2025

6 Must-Read Books for Every Product Seller

As an entrepreneur, I’ve owned both service-based and product-based businesses, and I can tell you firsthand—these two business models are entirely different. Neither is necessarily better than the other, but they require completely different approaches. If you’re thinking about starting a product-based business, there are some key things you should know. Many strategies that work…
Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneur, Marketing Strategy, Mindset, Starting a Business, Work Life Balance

January 8, 2025

10 New Year’s Resolutions to Boost Revenue in 2025

Ready to make 2025 your most profitable year yet? Here’s your 10-step guide to working smarter, growing stronger, and increasing revenue without burnout or over-complicating your business: 1. Polish Your Image Start the year with a fresh look! Update your marketing materials, product photos, business profiles, and branding images. A clean, professional image speaks volumes…
Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Mindset, Sales, Starting a Business

January 1, 2025

The Top Business Skill to Learn in 2025

If there’s one skill that can transform your business and set you apart in 2025, it’s learning the art of sales. Let’s face it—sales have a bad reputation. Many think selling is sleazy or requires an innate “gift” for persuasion. I’ve heard countless business owners say, “I’m not a salesperson,” or, “I’m just not good…
Building a Business, Business Tips, E-commerce, Entrepreneur, Entrepreneurship, Marketing, Sales, Work Life Balance

November 25, 2024

What to Do When Sales Are Slow

Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate…
Business Advice, Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

November 16, 2024

Creating a Unique Selling Proposition to Stand Out

What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…