Category: Business Tips
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What Planting Seeds in Your Business Truly Means
It was gardening that first taught me how business really works. Over the years of planting from seed and tending to edible plants, I’ve seen countless parallels between growing food and building a business. Both require patience, consistency, and faith in the process. In this post, I want to share a fresh perspective on running…
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Low-Cost Product Testing Strategies
So, you’ve developed a new product or service and want to see if people will buy it, but you don’t have the funds for a big launch. Don’t worry. Product testing doesn’t have to be expensive or complicated. Here are a few budget-friendly ways to gather feedback and validate your idea before investing a significant…
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How to Build Visibility and Credibility in a Bad Economy
In times of economic uncertainty, business owners are often forced to do more than maintain the status quo—they must innovate. If you’re navigating today’s unpredictable landscape, now is the time to think strategically about how to position your business for long-term success. Whether you’re looking to retain current customers, attract new leads, or strengthen your…
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Your Customers Are Out There—Here’s How to Find Them
When mentoring business owners, one of the first questions I ask is, “How do you plan to market your product or service to your target audience?” The most common response?, social media ads—Facebook, Instagram, TikTok, Pinterest, LinkedIn. It seems like the obvious answer, right? Wrong! We’ve been conditioned to believe social media is the best…
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Market Research: How to Avoid Information Overload
When starting a business, it is tempting to collect as much data as possible. You might think that researching 30-plus companies will give you a well-rounded understanding of your industry. In reality, this approach often leads to information overload and analysis paralysis. The key is to focus on relevant market research that aligns with your…