Category: Marketing

Building a Business, Business Mentoring, Business Strategy, Checklist, Digital Marketing, Entrepreneurship, Marketing, Marketing Strategy, Products, Sales, Services, Starting a Business

December 9, 2025

Use These AI ChatGPT Prompts to Beat the Competition

AI is everywhere. From tech giants to news media, YouTubers, and social media gurus, it’s hard to escape the trends and big promises. While much of what we see is hype or fear-mongering, there are many practical ways AI can help entrepreneurs market and grow their businesses. Let’s talk strategy and competition. Do you know…
Building a Business, Business Strategy, Business Tips, Checklist, E-commerce, Entrepreneur, Entrepreneurship, Marketing, Products, Sales, Starting a Business

October 29, 2025

Holiday Sales Strategy: How to Boost Revenue

The holiday season can be a major revenue boost for many businesses, especially after months of slow sales and low visibility. It is also the time when companies spend lots on advertising, trying to get in front of as many buyers as possible. Many small business owners feel pressured to pour every last dollar into…
Building a Business, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

October 1, 2025

The Two Keys to Business Growth

When you’re running a business, it’s easy to get caught up in the day-to-day tasks and forget to step back and look at the bigger picture. But if you want to grow sustainably, two areas should always be at the top of your priority list: operations and advertising/marketing. These two pillars work hand in hand;…
Building a Business, Business Advice, Business Strategy, Checklist, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Products, Sales, Services, Starting a Business, Work Life Balance

September 1, 2025

Why Being ‘Busy’ Won’t Get You Clients or Sales

One of the biggest reasons many entrepreneurs struggle to make progress is that they stay busy rather than being truly productive. Being busy may feel like you’re accomplishing something, but often it’s just a distraction from the work that actually moves your business forward. Here are some common signs that you’re staying busy instead of…
Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Products, Sales, Services

August 13, 2025

Stop Wasting Money on Swag—Do This Instead

What exactly is swag? According to iPromo, it’s company-branded merchandise given away as a form of advertising—think pens, tote bags, t-shirts, notebooks, and other freebies with a company logo. But here’s the truth: most people don’t actually care about your logo on a pen or t-shirt. Customers care about one thing—a quality product or service…
Books, Building a Business, Business Tips, E-commerce, Entrepreneur, Marketing, Products, Sales

January 30, 2025

6 Must-Read Books for Every Product Seller

As an entrepreneur, I’ve owned both service-based and product-based businesses, and I can tell you firsthand—these two business models are entirely different. Neither is necessarily better than the other, but they require completely different approaches. If you’re thinking about starting a product-based business, there are some key things you should know. Many strategies that work…
Building a Business, Business Tips, E-commerce, Entrepreneur, Entrepreneurship, Marketing, Sales, Work Life Balance

November 25, 2024

What to Do When Sales Are Slow

Experiencing a slowdown in sales can be unnerving for any business owner. Whether it’s the result of seasonality, shifts in consumer behavior, or broader economic trends, it’s easy to feel overwhelmed. However, a slow period doesn’t mean doom and gloom—it can be an opportunity to regroup, strategize, and strengthen your business. Here’s how to navigate…
Business Advice, Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

November 16, 2024

Creating a Unique Selling Proposition to Stand Out

What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
Building a Business, Business Tips, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales, Social Media Marketing, Work Life Balance

October 2, 2024

7 Books That Will Transform How You See Life and Business

Over the years, I’ve read several books that have not only guided me through personal and professional struggles but have completely shifted the way I view success and happiness. For the longest time, I thought success was tied to hitting six figures, being a “boss chick,” flaunting red bottoms, or draping yourself in luxury logos.…
Building a Business, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

August 23, 2024

The Three Types of Customers You Should Target

When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…