Category: Marketing Strategy

Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Starting a Business

April 5, 2025

The Easy Way to Create a Marketing & Sales Plan

Writing a marketing and sales plan doesn’t have to be complicated. If you understand your target audience and know where to reach them, the process becomes much easier. If you’re struggling with this part of your business plan, I have a blog post to help you identify your target audience. Your Customers Are Out There—Here’s…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Services, Starting a Business

March 19, 2025

How to Grow Your Consulting Business in 2025

If you’ve been consistently posting on social media, providing value to your followers, and still not seeing an increase in clients, this blog post is for you. By now, it should be clear that personal branding content, dance challenges, or sending DMs about your offers and social media collaborations aren’t effective strategies for attracting high-quality…
Building a Business, Business Strategy, E-commerce, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business

February 9, 2025

Creating Multiple Revenue Streams for Your Business

If the 2020 pandemic taught us anything, it’s that relying on a single revenue stream is a risky business strategy. Even long-established companies that thrived under normal conditions found themselves struggling when circumstances changed unexpectedly. In this post, I’m sharing why it’s important to diversify your revenue sources and how you can build a more…
Building a Business, Business Advice, Business Mentoring, Business Tips, Entrepreneur, Marketing Strategy, Mindset, Starting a Business, Work Life Balance

January 8, 2025

10 New Year’s Resolutions to Boost Revenue in 2025

Ready to make 2025 your most profitable year yet? Here’s your 10-step guide to working smarter, growing stronger, and increasing revenue without burnout or over-complicating your business: 1. Polish Your Image Start the year with a fresh look! Update your marketing materials, product photos, business profiles, and branding images. A clean, professional image speaks volumes…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

December 2, 2024

How to Become a Thought Leader in Your Industry

Becoming a thought leader does not mean spending hours on social media or LinkedIn. While these platforms can be great for entertainment and engagement, they are not the most effective way to establish yourself as an authority in your industry. Social media can generate attention and even land you a few opportunities, but the fame…
Business Advice, Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

November 16, 2024

Creating a Unique Selling Proposition to Stand Out

What is a Unique Selling Proposition (USP)? In marketing, the unique selling proposition (USP), also called the unique selling point in the business model canvas, is the strategy of informing customers how your brand or product is superior to its competitors. When I ask business owners what makes them unique and why I should do…
Building a Business, Business Tips, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales, Social Media Marketing, Work Life Balance

October 2, 2024

7 Books That Will Transform How You See Life and Business

Over the years, I’ve read several books that have not only guided me through personal and professional struggles but have completely shifted the way I view success and happiness. For the longest time, I thought success was tied to hitting six figures, being a “boss chick,” flaunting red bottoms, or draping yourself in luxury logos.…
Building a Business, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

August 23, 2024

The Three Types of Customers You Should Target

When selling your products or services, it’s important to recognize that not all potential customers are alike. Understanding the different types of buyers can help you tailor your marketing efforts more effectively. Here are the three types of customers you should focus on: 1. Active Buyers Active buyers are already on the lookout for a…
Building a Business, Business Advice, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Sales

July 1, 2024

Why Every Business Needs a Sales & Marketing Plan

Think of your business as a living organism. While your business plan serves as the brain, your sales and marketing plan acts as the hands and feet, constantly driving your company toward your customers and revenue goals. Yet, many business owners underestimate its value, thinking they can improvise as they go along or follow the…
Building a Business, Business Advice, Business Mentoring, Business Strategy, Entrepreneurship, Marketing Strategy, Sales, Services, Starting a Business

May 14, 2024

Selling to Clients at Various Stages of Business Growth

Many service-based businesses encounter a diverse array of leads entering their lead generation pipeline and must master the art of guiding these leads through their sales funnel. It’s important to acknowledge that not everyone aligns on the same page, and that’s perfectly acceptable. However, a majority of leads can be categorized into the groups outlined…