Real Business Advice from Chloe Clark

Category: Marketing Strategy

Building a Business, Business Strategy, Entrepreneurship, Marketing, Marketing Strategy, Sales, Starting a Business

October 1, 2025

The Two Keys to Business Growth

When you’re running a business, it’s easy to get caught up in the day-to-day tasks and forget to step back and look at the bigger picture. But if you want to grow sustainably, two areas should always be at the top of your priority list: operations and advertising/marketing. These two pillars work hand in hand;…
Building a Business, Business Advice, Business Strategy, Checklist, Entrepreneur, Entrepreneurship, Marketing, Marketing Strategy, Mindset, Products, Sales, Services, Starting a Business, Work Life Balance

September 1, 2025

Why Being ‘Busy’ Won’t Get You Clients or Sales

One of the biggest reasons many entrepreneurs struggle to make progress is that they stay busy rather than being truly productive. Being busy may feel like you’re accomplishing something, but often it’s just a distraction from the work that actually moves your business forward. Here are some common signs that you’re staying busy instead of…
Business Strategy, Business Tips, Entrepreneurship, Marketing, Marketing Strategy, Products, Sales, Services

August 13, 2025

Stop Wasting Money on Swag—Do This Instead

What exactly is swag? According to iPromo, it’s company-branded merchandise given away as a form of advertising—think pens, tote bags, t-shirts, notebooks, and other freebies with a company logo. But here’s the truth: most people don’t actually care about your logo on a pen or t-shirt. Customers care about one thing—a quality product or service…
Building a Business, Business Strategy, Business Tips, Checklist, Entrepreneur, Entrepreneurship, Marketing Strategy, Products, Sales, Services, Starting a Business

August 1, 2025

The Real Reason Social Media Isn’t Growing Your Business

If you’ve been told that Facebook, Instagram, or TikTok are the best places to sell your products or services, you’re not alone. It’s a popular narrative—after all, millions of people use those platforms daily. However, if you’re investing time and money in social media ads and posting, yet still not seeing tangible results, you’re not…
Building a Business, Business Strategy, Checklist, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business

July 14, 2025

Stop Selling to Everyone: Why Niche Targeting Works

If you’re new to business ownership, one of the biggest challenges you’ll face is identifying your target audience. Many entrepreneurs make the mistake of trying to appeal to everyone, assuming that casting a wide net will result in more sales. But in reality, this strategy often backfires. When you market to everyone, you effectively market…
Building a Business, Business Strategy, Business Tips, Checklist, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Products, Sales, Services

July 5, 2025

How to Build Visibility and Credibility in a Bad Economy

In times of economic uncertainty, business owners are often forced to do more than maintain the status quo—they must innovate. If you’re navigating today’s unpredictable landscape, now is the time to think strategically about how to position your business for long-term success. Whether you’re looking to retain current customers, attract new leads, or strengthen your…
Books, Building a Business, Business Advice, Business Strategy, Business Tips, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Starting a Business, Work Life Balance

May 28, 2025

8 Books Every Small Business Owner Should Read

Stay Motivated, Learn Practical Skills, and Connect with Your Customers Whether you call yourself a solopreneur, entrepreneur, sole proprietor, self-employed, or an independent contractor—you’re likely working with a small team or running the entire operation yourself. That takes focus, motivation, and a whole lot of determination. One of the best ways to stay inspired and…
Building a Business, Business Advice, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Starting a Business, Work Life Balance

April 21, 2025

Inconsistency Is Hurting Your Business—Here’s How to Fix It!

One of the top struggles new entrepreneurs face is remaining consistent in their business efforts. Many believe that if they had access to more funding, hired an assistant, found an accountability partner, signed up for more coaching, or grew their social media audience, they would be more successful. None of this is true. The reason…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Starting a Business

April 5, 2025

The Easy Way to Create a Marketing & Sales Plan

Writing a marketing and sales plan doesn’t have to be complicated. If you understand your target audience and know where to reach them, the process becomes much easier. If you’re struggling with this part of your business plan, I have a blog post to help you identify your target audience. Your Customers Are Out There—Here’s…
Building a Business, Business Strategy, Entrepreneur, Entrepreneurship, Marketing Strategy, Mindset, Sales, Services, Starting a Business

March 19, 2025

How to Grow Your Consulting Business in 2025

If you’ve been consistently posting on social media, providing value to your followers, and still not seeing an increase in clients, this blog post is for you. By now, it should be clear that personal branding content, dance challenges, or sending DMs about your offers and social media collaborations aren’t effective strategies for attracting high-quality…